DNA Visual Business Solutions Develops Interactive Brand Management Resource for Tricon Global Restaurants Inc.

New Media Technologies Help Maintain Brand Consistency at KFC, Pizza Hut and Taco Bell Franchises Worldwide

CHICAGO, October 6, 1997 -- DNA Visual Business Solutions, Inc. has been tapped by TRICON Global Restaurants Inc. to develop and maintain an interactive product that allows the company's global marketing staff and restaurant franchisees to easily access essential marketing and branding information. The world's largest restaurant system will utilize the "Brand Toolkit" system for its KFC, Pizza Hut and Taco Bell restaurants worldwide.

The multimedia CD-ROM-based Brand Toolkits are an interactive replacement to traditional field marketing resource binders. Separate versions of this comprehensive resource for each of the three restaurant chains bring together everything a franchisee or regional marketing manager needs to plan, manage and execute the KFC, Pizza Hut and Taco Bell brands.

Through the delivery of marketing strategies, tactics and research, the Brand Toolkits enable TRICON to establish and maintain global brand identity in several key areas, including: brand essence, advertising, promotions, market research, menu management, facilities, kids' marketing, operational marketing, policies and guidelines, new product development and pricing.

"The Brand Toolkits are a critical driver of our efforts to build strong, global brands," said Kip Knight, vice president of International Marketing for KFC. "By putting all of our existing brand building and marketing resources into one easy-to-use, interactive solution, we've given our regional marketing staff and franchisees the tools they need to help us build strong, consistent brands."

"TRICON already had great marketing support tools in place," said David Wallinga, president of DNA Visual Business Solutions. "Our product organized the company's diverse content and made it easy for their global team to find and use these resources."

The Brand Toolkits were developed using DNA's InDX Visual Business Suite™, a proprietary set of software tools that help companies organize, update and use any type of computer-based visual information that can be stored in either local or remote databases. InDX enables the development of customized "hybrid" business software solutions that deliver via CD-ROM and the web any information including simple documents, spreadsheets, presentations, full-screen video, virtual reality environments, and high-resolution 2-D and 3-D images.

InDX solutions work with all common business applications such as Microsoft Office, Lotus SmartSuite and Adobe Acrobat to make a company's existing product and brand information easy to find, update and use. InDX solutions also are fully scaleable to grow with an organization's evolving communication needs and they can be delivered equally well to desktop PCs or laptops.

The first Brand Toolkits already are being utilized by almost 1,000 global TRICON franchises worldwide.

TRICON Global Restaurants, Inc., with about $10 billion in annual revenue and $20 billion in systemwide sales, includes the global Pizza Hut, KFC and Taco Bell brands. It is the dominant leader in pizza, chicken and Mexican food, with nearly 30,000 restaurants worldwide. The International Division of TRICON, a multi-billion dollar division of the world's largest restaurant company, in terms of units, is located in Dallas, Texas. The International Division has over 8,000 restaurants around the world consisting of the following concepts; Pizza Hut, KFC and Taco Bell. More than 18 million people eat at a TRICON International Restaurant everyday in over 70 countries.

DNA Visual Business Solutions Inc. is the country's leading developer of customized software solutions for corporations requiring technology-enabled selling (TES); brand management; and channel management. DNA Visual Business Solutions also packages and markets proprietary software tools based on its InDX Visual Business Suite™ to other technology solution providers, systems integrators and software developers to help them develop business software solutions. Headquartered in Chicago, DNA Visual Business Solutions is a participant in Intel Corporation's International Web Agency and Technology Access Partner programs. DNA is the first organization to be accepted into both Intel programs.

For more information contact DNA Visual Business Solutions at 312 654 8383 or e-mail to info@visitdna.com.

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