DNA CEO Speaks at Summer Internet World

David Wallinga Details How Hybrid Technologies Improve Technology-Enabled Selling

CHICAGO, July 13 -- On Friday, July 17, David Wallinga, president and chief executive officer of Chicago-based DNA Visual Business Solutions, will be a featured speaker at Summer Internet World '98.

Mr. Wallinga's speech, entitled "Simple Steps for Successful Technology-Enabled Selling" is part of Internet World's world-renowned conference program. His one-hour seminar (session 314) is scheduled for 10:00 a.m. on Friday.

Sales force automation tools have moved beyond content managers and tracking devices to true Technology-Enabled Selling (TES) tools; however, many companies are turning to Web-based tools, which present a new set of challenges. Mr. Wallinga's session will focus on how hybrid TES tools can result in maximized sales force productivity and increased revenues.

"There is a strong push to get critical, commerce-supporting information across the enterprise to the point of sale," says Mr. Wallinga. "At this point, the Web isn't ready to serve as the panacea to everyone's information delivery needs. Most companies lack the necessary bandwidth to support today's advanced information needs, especially in terms of rich media content: video, audio and multimedia. While the bandwidth issues will definitely resolve themselves in the future, we're just not there yet. Additionally, there are issues of connectivity for the salesperson working in the field. That's where hybrid tools come into play, to provide an effective transition between the "state of the art" and the "state of the market."

DNA is a leading provider of hybrid CD software solutions that help businesses take maximum advantage of the immediacy, remote management and transaction capabilities of the Internet and the visual, compelling multimedia capabilities best delivered via CD-ROM. DNA develops these solutions using its proprietary technology, the InDX Visual Business Suite. InDX helps organizations assemble, organize, present and update any visual information. By merging the strengths of CD-ROM and the Web into a seamless, easy-to-use experience for the user, InDX offers an incredibly powerful and flexible distribution channel for audio, video, high resolution 2-D and 3-D imagery, virtual reality environments, text information, spreadsheets, presentations, video-conferencing, time-critical information, transactions, document sharing and more.

DNA Visual Business Solutions, Inc. is an Illinois corporation created in 1997 to capitalize upon the capabilities and market potential of the InDX Visual Business Suite. DNA develops customized hybrid CD-ROM software solutions for Fortune 2000 corporations that support business initiatives through effective, scalable knowledge management. The solutions fall into three primary categories: technology-enabled selling (TES); brand management; and electronic commerce. DNA Visual Business Solutions also packages and markets proprietary software tools to other technology solution providers, systems integrators and software developers to help them develop better business software solutions.

Several leading international companies already are benefiting from DNA's hybrid CD knowledge management technology, including Tricon Global Restaurants (parent company of KFC, Pizza Hut and Taco Bell), FedEx and Oracle. Intel Corporation frequently features DNA's work at events such as their Fall Analyst Meeting and more recently at the launch of the 400mHz Pentium II processor and Spring Comdex. Industry analysts, The Yankee Group, called hybrid CD-ROMs "one of the most overlooked" Net-enabled applications.

For more information contact DNA Visual Business Solutions at 312 654 8383 or e-mail to info@visitdna.com.

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