Web site Audits. Optimization Strategy and Improvements. Usability Testing and Research.
Nowhere does digital marketing art and science converge more clearly than at the "front end" of a Web site, multimedia or software application — a place we call the user experience. The right brainers focus on task design and “learnability,” the left brainers on brand and “look and feel”. The DNA philosophy on user experience design more closely resembles a three-legged stool.

Today, smart marketers are looking to improve the return on their Web site investment. Optimizing the user experience makes it easy for site visitors to get the information they seek, makes completing a transaction effortless, makes customers want to return.

Small, incremental improvements drive big returns here. See for yourself how improved customer conversion and retention rates will impact your bottom line with our ROI Calculator.

DNA's user experience optimization services include:

• Web Site Audits
DNA conducts a deep site analysis — everything from design, content and navigation flow, to performance and technology infrastructure. We'll study your current site traffic and identify optimization opportunities. This, in addition to knowing your underlying business goals, helps identify features that drive and prevent growth.

• Optimization Strategy & Improvement
Where one site needs technology upgrades, another needs an architecture redesign. Often, we only need to knock down seemingly insignificant navigation barriers to make a big difference. DNA becomes familiar with your business and site so optimization enhancements are appropriate and focused on generating significant returns.

• Usability Testing & Research
Our user-driven approach begins and ends with the folks our clients are trying to reach. We have yet to come up with a way to "put ourselves in their shoes" without actually being them. Focus groups, user groups, lab-based and remote usability testing are the tools we rely upon to shape and validate our work.