Designing The User Experience
At DNA, we believe an effective user experience needs to balance three variables:

•	Human Factors: We gather and process information, formulate recommendations and then develop a user experience that addresses variables such as: how users look for information; how, when and in what environment they will use an application; their actual and perceived information needs; how these needs are prioritized, etc. Armed this base of knowledge, our design process then focuses on the development of an effective information architecture — it accounts for 80 percent of an effective user experience — and continues with...
•	Compelling Creative: Once you've organized your information, you must present users with compelling creative that draws them into the application and facilitates effortless navigation. With more than 100 browser, multimedia, software and interactive TV interfaces under our belt, we know how to generate and hold user interest. Finally, the effective user experience must enable the optimal deployment of...
•	Technology: When leveraged effectively, technology is the enabler that makes possible an infinite range of capabilities, information delivery, process improvement, commerce, and learning. The best user experiences render technology transparent to a world of users who aren't concerned with how something is done. Our understanding and experience with a wide range of information delivery technologies and techniques will allow us to develop a front end that will unlock the power of your digital marketing initiatives.