CHALLENGE
FedEx wanted to consolidate sales and marketing communications — form letters, proposals and multimedia — into one integrated system that would:

•	Be easy to use
•	Allow sales to find information when they need it
•	Facilitate information sharing between sales and the entire company

SOLUTION
DNA developed the Personal Resource and Presentation Library (PRPL) for users to:

•	Access information, such as press releases and new product updates.
•	Select and store customized sales call information in a "Virtual Briefcase."
•	Design proposals that incorporate text, graphics or multimedia components.
•	Find related sources, such as rate sheets, flash alerts and competitive information.

BENEFITS
With a 90% user rate, PRPL helped put the FedEx sales reps in front of more customers and shorten the sales cycle. In addition, FedEx has seen the following benefits:

•	75% decrease in call prep time.
•	More than $1 million saved on print costs.
•	28% improvement in closing new business, compared to the same quarter the year before.