CHALLENGE
TRICON wanted to help franchisees and marketing personnel manage branding resources and maintain overall brand consistency. To do this, DNA was asked to develop an interactive "Brand Toolkit" that would:

•	Showcase information in an engaging, easy-to-use format.
•	Incorporate video, audio, photography, spreadsheets and text.
•	Be more accessible than the current binder program.

SOLUTION
Using the InDX Visual Business Suite, DNA developed a solution that franchisees/marketing managers could use to find and interact with visual marketing information that was stored in a database.

The Brand Toolkit contents allowed users to maintain brand identity in several areas:

•	Overall brand essence
•	Advertising & promotions
•	Market research
•	Menu management
•	Facilities
•	Youth programs
•	Operations
•	New products
•	Policies and guidelines